FASHION, FLAVOR & FINDS AT YOUR MOST-LOVED SM MALLS

Shopping in Northern Metro Manila has become more than simply checking items off a list. It’s about discovering fashion that suits your style, finding everyday essentials you didn’t know you needed, and capping off the day with a satisfying meal or coffee break. At SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan, every visit unfolds like a curated lifestyle adventure.

Style That Inspires

Begin your fashion trail at SM City Grand Central, where global-inspired brands offer fresh takes on everyday dressing. Build a timeless wardrobe with Cotton On‘s effortless basics and relaxed silhouettes, then add a youthful edge with Terranova‘s European-inspired collections filled with trend-forward pieces.

Continue to SM City Valenzuela, where denim takes center stage. Explore Denim Hub‘s selection featuring trusted brands such as Stylistic Mr. Lee, Rough Rider Jeans (RRJ), Petrol, and Bobson, then complete your look with Jag’s versatile range of jeans, tops, and everyday wardrobe staples.

Round out your style journey at SM Center Sangandaan, where Penshoppe offers easy-to-wear pieces designed to transition seamlessly from weekday errands to weekend café dates.

Flavors Worth the Detour

A day of shopping deserves an equally satisfying food stop.

At SM City Grand Central, treat yourself to the bold, comforting flavors of BBQ Chicken after an afternoon of browsing.

At SM City Valenzuela, the SM Foodcourt brings together familiar favorites that make family meals and casual catch-ups part of the shopping experience.

Meanwhile, SM Center Sangandaan offers the perfect afternoon pick-me-up at Cotti Coffee, where specialty coffee and refreshing beverages provide a welcome pause before heading home.

Finds Worth Bringing Home

The discoveries don’t end with fashion and dining.

Browse National Bookstore for bestselling books, journals, planners, creative materials, and everyday school and office essentials that inspire work, study, and hobbies alike.

Just steps away, Miniso adds an element of surprise to every visit. Alongside its popular home essentials, beauty products, tech accessories, and stationery, its trending Mystery Boxes have become a favorite among Gen Z and pop culture fans, turning every purchase into an exciting reveal.

Whether you’re refreshing your wardrobe, sharing a meal with loved ones, or discovering new everyday favorites, SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan bring together fashion, flavor, and lifestyle finds in one seamless destination. Every visit offers something new to explore and another reason to come back.

Gladking Brings Pro-Level Beauty Essentials to SM City Baliwag

Explore Gladking’s collection of professional makeup cases, illuminated vanity mirrors,and beauty essentials—designed to elevate every makeup routine, from everyday glam to professional artistry. Visit Gladking today at SM City Baliwag.

Gladking just opened its doors at your most-loved SM City Baliwag, and it’s honestly great news for anyone who’s serious about makeup—whether a seasoned pro, a student, or someone who just loves experimenting with new looks.

The brand’s pretty well-known for its lineup of professional makeup kits, handy cosmetic tools, and all sorts of beauty accessories. Shoppers may find quality essentials here—things that work for both daily routines and when there is a need for something more professional for clients or events.

The store is set up for everyone: makeup artists, beauty students, salon owners, and anyone who loves good tools. Need new brushes? Organizers? Maybe a few pro-level accessories? It’s all available under one roof.

With Gladking now open, SM City Baliwag keeps raising the bar when it comes to beauty shopping—All for You. Mallgoers can explore Gladking’s extensive collection of makeup essentials and beauty tools, making it easy to find new additions to their personal or professional kits.

Bridges to Success Career Fair empowers future-ready talent

The Bridges to Success (BTS) Career Fair 2026 successfully returned last March 21, 2026, at the SMX Convention Center Manila. Enabling  community opportunities, the joint initiative between SM Offices and National University brought together over 3,500 students, graduates, and industry leaders in a shared mission: turning education into real-world opportunity. 

Now on its third year, BTS also continues its commitment to bridging the gap between the academe and the workplace by connecting NU students and graduates with leading companies across multiple industries.

The whole-day event featured a dynamic mix of career talks, panel discussions, and on-site recruitment activities, creating a space where young professionals could gain insights from industry leaders while exploring immediate employment opportunities. 

More than a traditional job fair, BTS 2026 served as both a learning forum and a hiring platform, encouraging meaningful conversations between aspiring professionals and potential employers. Through these interactions, participants gained valuable career guidance, industry perspectives, and access to real employment pathways.

The event also highlighted the power of industry–academe collaboration in preparing future-ready Filipino talent. By bringing together academic institutions and SM Offices tenant-partners, the initiative helps ensure that graduates are equipped with the skills, mindset, and opportunities needed to thrive in today’s evolving job market. 

These job fairs bring together hundreds of employers from various sectors, offering thousands of job opportunities—from entry-level positions to specialized roles—helping Filipinos take the next step in their careers. 

Creating opportunities for every Filipino 

Through initiatives like the Bridges to Success Career Fair by SM Offices  and the nationwide #SMJobFair series, SM Supermalls continues to strengthen partnerships with academic institutions, businesses, and government agencies to make employment opportunities more accessible. 

In celebration of International Women’s Month, these initiatives also recognize the increasing participation and leadership of women in the workforce—creating inclusive spaces where every Filipino can pursue their career aspirations. 

SM Supermalls remains committed to championing opportunities for all—because every job seeker deserves a bridge to success. 

What’s Your Mood Today?

Design isn’t just about furniture—it’s about creating a mood, a lifestyle, and a space that reflects you. At OUR HOME, great design always comes hand in hand with great prices. With beautifully crafted furniture and accessories, you can set the mood you want at accessible prices—without ever compromising on style or value.

FALL IN LOVE WITH NEUTRALS: Clean, Calm, and Timeless

Mood: Calm & Collected

If today you’re in the mood for serenity, neutrals are your perfect match.

Soft whites, muted taupes, and earthy accents blend effortlessly to create a space that feels light, grounded, and effortlessly livable. This look highlights textures, lighting, and natural elements—making every corner calm, collected, and timeless.

REFINED LIVING IN RUST: Bold in Tone, Timeless in Taste

Mood: Warm & Sophisticated

When your mood calls for depth and comfort, rust tones set the scene.

Rich and inviting, this palette adds both boldness and refinement to your space. Picture a leather-feel rust sofa as the statement piece, paired with accents that balance sophistication with ease. The result: a warm, stylish home that feels as welcoming as it is elevated.

BLACK: A BOLD CHOICE Strong, Modern, and Serene

Mood: Confident & Powerful

If your mood is daring, nothing makes a stronger statement than black.

Sleek silhouettes and modern details define this look, creating a powerful yet serene living space. Black speaks of confidence, elegance, and the beauty of restraint. With OUR HOME’s collection of modern contemporary furniture, décor, and accessories, you can embrace this bold mood without overspending—investing instead in timeless style that lasts.  

Visit OUR HOME Marilao located at the 2nd Level of SM City Marilao.  You may also contact a contact a Personal Shopper at 0917-5575528 or shop online at http://www.ourhome.ph  

Great designs. Great prices. Great moods—only at Our Home.

So, what’s your mood today?

‘Playdate at SM with Nickelodeon’ Showcases SpongeBob SquarePants in SM City Grand Central

Who lives in a pineapple under the sea?!

Kids and kids at heart definitely have all the reason to celebrate as SM City Grand Central transforms into Bikini Bottom this September, bringing activities and attractions specially made for SpongeBob SquarePants fans inside and outside Camanava.

Located at the 5th level of SM City Grand Central, the ‘Playdate at SM with Nickelodeon’ promises loads of fun in every way. Surprises include Mrs. Puff’s Boating School activity area, where kids are invited to draw, play, and get creative all at the same time. Kids will likewise be amazed at the Jellyfish Fields photo area, designed for creating core memories with friends and family.

Collectors may also bring home the fun and purchase premium SpongeBob SquarePants merchandise available at the Pop-Up Store courtesy of Toy Kingdom by the SM Store. 

Complete the experience and grab the rare chance to witness Patrick and SpongeBob SquarePants in a fun-filled meet and greet scheduled on September 21, 2PM at the 5th level. To join, simply register via SM Malls Online app, pin location to SM City Grand Central and go to Mall Events, swipe to redeem your event pass, and finally, show your event pass at the registration booth. Take note that only one redemption per registered user is allowed, and that the event pass belongs to the registered app user and is non-transferable. Registration is open until September 21, 2025, or until the first 500 slots are depleted. Search coupon code SMGCSSP. For any queries on accessing the event registration, you may reach out to help@smmallsonline.com.

‘Playdate at SM with Nickelodeon’ in SM City Grand Central will run until September 30.

NBDB Sends Off PH delegation to the World’s Largest Book Fair

The National Book Development Board (NBDB) rolled out a spirited send-off for more than 100 Filipino publishers, authors, illustrators, and creatives bound for the 2025 Frankfurt Book Fair (FBM), happening from October 15 to 19, where the Philippines takes the spotlight as its Guest of Honour (GoH).

The evening celebration, held at the 2025 Manila International Book Fair at the SMX Convention Center on September 11, brought together the country’s diverse delegation for networking and a toast to this historic moment in global publishing.

Guests at the send-off were given an exclusive first look at the Philippine Pavilion – a 2,300 square-meter cultural space featuring daily author talks, installations, performances, and more than 65 interdisciplinary programs highlighting Philippine literature and creativity.

“The National Book Development is here to ensure that all of you are ready to present our books to the world,” said NBDB Executive Director and Philippines as Guest of Honour (PhlGoH) Project Co-Director Charisse Aquino-Tugade. “Because when we step into Frankfurt, we bring not just our stories and books, but also the diverse voices and imaginations of the Filipino people. This is our chance to show the world that the Philippines’ creative industries are worth investing in.”

At the Frankfurt Book Fair, the world’s largest, oldest, and most prestigious book fair and rights marketplace where the global “who’s who” in publishing gathers annually, the Philippine delegation will showcase the richness of Philippine publishing, spanning contemporary and speculative fiction, poetry, children’s literature, nonfiction, and graphic novels and comics.

This historic milestone is made possible through the collaboration of the NBDB, the National Commission for Culture and the Arts, the Department of Foreign Affairs, and the Office of Senator Loren Legarda.

As Guest of Honour, the Philippines will enjoy unprecedented visibility at the Frankfurt Book Fair 2025, opening doors to translation deals, international rights trading, cultural exchanges, and global readership growth.

Festive yet forward-looking, the send-off marked the culmination of years of preparation, and the start of an extraordinary journey as the Philippines takes its boldest leap yet onto the biggest global stage for books and ideas.

To learn more about the National Book Development Board and its upcoming activities, visit books.gov.ph, and follow the NBDB through its social media accounts on Facebook, Instagram, YouTube, and X.

SM Prime Launches Manual for a Waste-Free Future

Limited number of copies have been printed in support of SM Prime’s sustainability efforts. A digital copy of the manual will be made available for download.

The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable. 

In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits. 

Small steps, big impact 

In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices. 

Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution. 

The three categories, RDC, make sorting waste an empowering exercise by focusing on the word “able” meaning having the power, skill, or the opportunity “to do”.  The manual’s easy, practical, and inspiring read hopes to encourage readers to do just that –championing segregation systems and proper waste disposal. 

It also features innovative reuse programs of SM Prime’s business units that keep materials in circulation and out of landfills. When done at scale, each contribution can inspire others to follow, creating a ripple effect.  

Learn, practice, champion

Done with great reflection during its incubation stages, SM Waste Free Future presented a rethink of waste segregation habits and systems built over time.

“We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions,” said SM Engineering Design and Development President Hans “Chico” Sy, during the 2024 World Environment Day program launch. 

Today, the campaign is deeply encouraged by institutions and agencies that strongly advocate developmental goals. 

In his message of support, Dr. Selva Ramachandran, Resident Representative of the United Nations Development Programme (UNDP), lauded the RDC bin labeling system. “Proper waste segregation is an entry point toward a circular economy – one that goes beyond waste management to design out waste, keep materials in circulation, and regenerate natural systems.” 

All together now

Together, we are stronger than we realize. “This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives,” Sy said. 

To solve a mounting problem requires all hands on deck. SM Prime firmly believes that together, we can create a sustainable, waste-free future.  

“A waste-free future requires shared action from government, business, and communities. May this manual be a catalyst for deeper collaboration, innovation, and circular solutions that support national priorities and the global Sustainable Development Agenda – building systems across sectors that prevent waste, recover valuable resources, and protect our environment for generations to come,” said Dr. Ramachandran.  

About SM Green Movement

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

SM Supermalls’ Bold New Era: All for You

From iconic destinations to evolved spaces, SM Supermalls is shaping malls that blend scale, innovation, and community for every Filipino.SM Supermalls marks 40 years of retail leadership with a bold roadmap: to deliver one flagship mall every year from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. Alongside these landmark projects, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its entire portfolio evolves into greener, smarter, and more people-centered destinations by 2030.

SM Sta. Rosa (Yulo) in Nuvali coming 2026

The opening of SM North EDSA in 1985 forever changed how Filipinos shopped, dined, and connected. From that single vision grew a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands. Today, SM celebrates this legacy as both a retail hub and a trusted partner, community builder, and symbol of continuity for generations.

A Legacy Anchored on Trust

“At SM, we’ve always believed that success is shared,” said Steven T. Tan, President of SM Supermalls. “From the very beginning, SM was built on trust and relationships. We only win when our partners win.”

This philosophy has guided SM through decades of growth and transformation, from opening the country’s first supermalls to building nationwide retail destinations. Every milestone has been anchored on collaboration with tenants, partners, and communities. That same spirit of shared success continues to shape SM’s New Era vision, ensuring that the malls of tomorrow remain trusted spaces where people come together.

Flagship Destinations that Redefine Retail

Over the next five years, SM will deliver landmark flagship malls that serve as ecosystems combining shopping, dining, culture, and community in destinations that anchor regional economies. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030). These projects reflect SM’s ability to raise the benchmark for Philippine retail while remaining deeply rooted in local communities.

Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features. These redevelopments will make every SM mall more vibrant, green, and people-centered.

All For You

This vision reflects more than just physical expansion. It highlights SM’s long-standing ability to adapt, modernize, and introduce new experiences that matter to Filipino families. SM is evolving its retail ecosystem to be tenant-led, offering dynamic formats, personalized leasing, and collaborative platforms. Sustainability is a cornerstone, with smarter designs, renewable energy, and eco-conscious developments.

“This New Era is not about adding more malls,” Tan said. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.” He added, “Our vision is clear. We are building the next generation of malls for the next generation of Filipinos.”

With its reach, partnerships, and track record, SM is positioned to lead the next phase of retail and community development in the Philippines.

40 Years of Partnership

The anniversary is being marked nationwide with over 4,000 exclusive partner-powered deals across all 88 malls, SM’s biggest shopping celebration yet. The milestone underscores SM’s unique position, a company that has grown hand in hand with its tenants while remaining the most loved retail channel, deeply woven into the daily lives of Filipino families.

“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”

Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You

SM Supermalls, one of Southeast Asia’s largest mall developers with 88 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all.

BEST & NEW FIRSTS IN METRO MANILA: Dining destinations you wouldn’t want to miss

What’s better than a full stomach? A heart made even more fulfilled—thanks to all these new and absolute must-try restaurants headlining in the Metro.

This month of July, the cravings never stop as SM continues to welcome new firsts and flagship stores, with restaurants ready to serve you only the best of dining experiences. From the freshest concepts to the most crafty dishes, each restaurant offers a unique culinary journey you won’t want to miss. Whether you’re a food enthusiast or simply in search of something new, SM has everything to satisfy your cravings.

From Artisan Hands To Your Everyday Moments 

There’s a certain magic in food made with heart—from the slow preparation to the flavors that linger. Whether you’re craving comfort food or something new, SM Supermalls brings together a mix of dining spots where care and craftsmanship are always on the menu.

% Arabica at SM Podium – Expand your caffeine horizons with % Arabica. Featuring the finest Arabica coffee beans and a calm, minimalist decor. It’s the perfect spot to grab your drink to-go and snap a cute Instagram-worthy photo.

The Matcha Tokyo at SM Mall of Asia – Starting off fresh with its first flagship store, The Matcha Tokyo expands its presence here in Manila as it continues to deliver its proud selections of purely organic matcha, complete from beverages to desserts. 

Hoshino Coffee at SM Mall of Asia – For our coffee lovers, inspire your everyday with some rich and aromatic tasting notes from Hoshino Coffee—featuring its signature hand-dripped blends and souffle pancakes. Enjoy your caffeine fix paired with desserts and dishes you’ll love.

Your Next Asian Craving Starts Here

Craving for some flavorful soup? How about some katsudon? Enjoy a month of tasteful feasts with these new Asian restaurants set to make the dining scene in SM City North EDSA and SM Mall of Asia more vibrant than ever. 

Shaburo 21 at SM Mall of Asia – Delight in a solo hot pot experience with Shaburo 21—a stylish, single-serve shabu-shabu restaurant which opened their first-in-PH store. Originating from Korea, they offer a range of quality meat and fresh vegetables paired with their house-special sauces.

Katsudonya Saiko at SM City North Edsa – Experience the best katsudon in town at Katsudonya Saiko. With its upscale interiors and authentic Japanese flavors, you’ll feel transported to the Land of the Rising Sun with every lip-smacking bite. Oishii!

Your Food Favorites, Made Extra Special 

We understand that you deserve the best—and that’s exactly what we’re serving: indulgent food in a great ambiance. Check out these newly opened and freshly upgraded restaurants at SM Aura and SM Mall of Asia.

Kiwami: Japanese Master Kitchens at SM Mall of Asia – Speaking of the best, the ultimate dining destination for everything Japanese cuisine just recently opened their biggest space yet, here at the SM Mall of Asia. Kiwami: Japanese Master Kitchens offer a variety of food options through their lineup of famous dining spots from across Japan. Featuring restaurants like Koyo, Yabu, Ippudo, Hannosuke, Hachibei, fully satisfy your cravings for Japanese food to your heart’s content.

Niku Niku Oh!! Kome at SM Mall of Asia – This new restaurant is a must-visit omakase-style hamburger steak chain centered on serving quality beef cuts directly imported from Japan—ground daily and prepared live!

Burger & Lobster’s Terrace at SM Aura – Just a few months after launching their first home here in the Philippines, Burger & Lobster is here yet again with a new, soon to open addition to their restaurant—featuring its freshly opened, totally must-visit terrace area to enjoy your surf and turf combo at. Feel the obsessive vibe. Have your well-deserved dining moment, and dig into this fan favorite from London in the luxury of taking in an equally delicious view.

Hot pot? Japanese favorites? Or perhaps a delightful serving of lobster with a great view? From casual treats to high-end pleasures, we’ve got you covered—only at SM Supermalls, bringing you a #NewEraOfFirsts. Don’t forget to like and follow @smsupermalls  for the latest updates and events!

Cagayan de Oro’s Bold New Firsts Begin at SM Supermalls

Craving for some mouthwatering seafood? How about freshly brewed coffee, ready to go? This month, it’s all about what you want—check out these newly opened food and beverage spots heading your way.

You have all the reasons to make life more rewarding with these new firsts. From indulgent  dining to quick coffee breaks, you deserve nothing but the best to satisfy your cravings. 

Have a truly fulfilling day and give yourself limitless possibilities to live the good life with SM Supermalls—right here in Cagayan de Oro City.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Experience a unique dining experience with Zubaibai Seafood Restaurant—a bold new take on Filipino culinary traditions perfect for every seafood lover.

This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style boat—honoring Filipino heritage in a festive spread. Each dish is carefully plated with built-in burners, keeping the food deliciously hot and freshly cooked right at your table.

Indulge in the sea’s bounty, and experience a burst of flavor with this beachside-inspired dining escape at Level 5, SM CDO Downtown.

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country’s most popular cafés, has opened its first-ever drive-thru store here in Northern Mindanao—giving our busy coffee lovers the convenience of enjoying their favorite blends and brews while on the road.

Kickstart your day with your go-to Iced Latte. Feel adventurous and try one of their seasonal signature brews. Pair your handcrafted coffee or non-coffee drink with a delicious Doughssant. 

Whatever your mood or wherever you go, you can now take Starbucks with you. Whether you’re headed to work, running errands, or just exploring the city, your caffeine fix is always just a quick stop at the North Wing of SM City CDO Uptown.   

Discover new ways to dine—only at SM Supermalls, bringing you a #NewEraOfFirsts.

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