Fun begins with the urge to feel a little extra—the need to explore, try something new, or treat your everyday like a big-time adventure.
Whether it’s about making your routine feel a little more exciting, enjoying a feast for all your cravings, or redefining your style with the perfect accessory, there’s always joy to be found in making everyday feel special.
The joy of discovery starts with these fresh era of firsts coming to SM Supermalls in Davao.
Pro-level Content Creation at SM City Davao
Achieve your influencer dreams and transform every adventure into star-studded content with the newly opened, first-in-Mindanao Insta360 store. Capture your explorations with a wide array of cameras and accessories—perfect for creative professionals and passionate content creators alike.
Insta360 features the latest camera models including the Insta360 X4, Ace Pro 2, and GO 3S—renowned for their ability to capture stunning details and deliver high-quality performance across various environments. In addition to their cutting-edge cameras, the store also offers a range of accessories and add-ons to elevate your shooting experience and streamline your content production.
Bountiful Flavors at SM Lanang
Expect more to look forward to with the soon-to-open Hakura Udon this coming May 2025—a Japanese-inspired restaurant, promising an authentic dining experience in Davao. From traditionally made udon noodles to a perfectly crispy serving of tempura, indulge in the mouthwatering flavors of freshly prepared Japanese classics—served right at your table.
Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.
From small surprises to big thrills, the excitement of new experiences is now closer than ever with SM Supermalls here in Davao.Explore everyday in Davao—only here at SM Supermalls, bringing you a #NewEraOfFirsts.
“Summer just got hotter! Get our DSLR-like smartphones for up to Php 10,000 off this 5.5 Sale and capture your best summer vacation. With its superb camera capabilities, you’ll surely be inspired to create memories,” said Stephen Cheng, Vice President of HONOR Philippines.
HONOR 200 Series
Recognizing the most important tools in portrait photography are light and shadow, and the HONOR 200 Pro has been equipped with advanced hardware and meticulously co-engineered AI-powered software that recognizes even the most subtle nuances of lighting. The HONOR 200 Pro features a 50MP Portrait Main Camera with a Super Dynamic H9000 Sensor, enabling users to capture compelling images with the perfect balance of light and shadows in even challenging lighting scenarios. With support for 4-in-1 pixel binning technology with a pixel size of 2.4μm, users can capture intricate details in their images even in low light scenarios. Additionally, the HONOR 200 Pro features a 50MP Portrait Telephoto Camera and a customized telephoto sensor from Sony, the HONOR 200 Pro provides better light sensing capabilities, ensuring clear and faithful captures of distant objects with exceptional details.
HONOR Magic5 Pro
With a powerful Triple Main Camera combination alongside the AI-powered upgraded HONOR Image Engine, the HONOR Magic5 Pro has achieved the #1 position in the DXOMARK Smartphone Camera ranking for the first quarter of 2023. Delivering an exceptional photography experience, the HONOR Magic5 Pro debuts an all-new Millisecond Falcon Capture feature, enabling users to capture complex scenes with remarkable ease and clarity. The camera also boasts a breakthrough AI Motion Sensing Capture, enabling users to shoot their best moments, every time. The HONOR Magic5 Pro is equipped with IMAX Enhanced Movie Master to produce cinematic-style videos, bringing also an exceptional videography experience to smartphone users.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.
In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions’ Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.
In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, andDepartment of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz
A symbol of innovation and perseverance
The MSME Champions’ Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector.
(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea
Honoring the 2024 Presidential Awardees
Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”
The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.
The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.
The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.
SM Supermalls’ commitment to MSME growth
SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility.
With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions’ Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.
Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting communities financially.
Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.
Encouraging sustainable habits with tangible impact
The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.
“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM Supermalls President Steven Tan.
A student weighs recyclables with his teacher at SM Cares’ Trash to Cash, proving that every small effort adds up to a greener future.
SM employees and tenant partners join in by bringing piles and bags of recyclable waste.
A caring call to action: Be part of the change
As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.
Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.
Segregating our trash plays a vital role in diverting waste from the landfills.
How to participate in Trash to Cash
With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future.
To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media.
Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. United Nations (UN)-Water emphasizes that effective water management is crucial for society and the environment.
SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has prioritized water conservation and management since the early 1990s—long before water stress and its link to climate change became widely recognized.
Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.
Sustainable water management
Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security.
In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled.
On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers. Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption.
These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex.
As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home.
Protecting water resources
SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.”
Halfway around the globe, glaciers play a critical role in the global water cycle. Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.
Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community.
SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future.
“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.
“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations,” he added.
SM City Baguio’s rainwater treatment facility (RTF) utilizes a rigorous six-step treatment process with real-time monitoring to ensure processed water meets potability requirements, and its service to the community was recognized at the 2024 Asia Pacific Tambuli Awards.
Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO)brand names, the Three E–com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.
Pico Sands Hotel has reduced water consumption by advocating towel and linen reuse, inviting guests to join its sustainability journey and conserve water.
Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.
SM Development Corporation (SMDC)’s Sea and Shore Residences donate their treated wastewater to green the landscape of the Estates in Mall of Asia Complex.
The National Resilience Council (NRC) of the Philippines convened a diverse group of stakeholders for the event “From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations.” As a science and technology-driven public-private partnership, the NRC unites national and local governments, academia, civil society, and the private sector to advance the interconnected objectives of the Sendai Framework for Disaster Risk Reduction, Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, and other global commitments.
Held as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, the event showcased progress and updates from participating cities and municipalities in the NRC’s Adopt a City (AAC) Initiative. This initiative enables corporations to move beyond disaster relief, investing in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs. By empowering local governments, AAC promotes collaborative efforts to build safer, more resilient communities.
National Resilience Council (NRC) Co-Chairman for the Private Sector Hans Sy, in his message of support, reiterates that resilience is a continuous journey and is a collective responsibility to build on progress, promote innovation, and ensure lasting impact.
The colloquium also welcomed NRC’s private and public sector partners, with notable participation from the Department of Environment and Natural Resources, the Department of National Defense, and the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network. The event opened with inspiring messages from NRC Co-Chairman for the private sector and SM Prime Holdings Chairman of the Executive Committee Hans Sy, NRC Vice Chairman for civil service organizations and Zuellig Family Foundation President Austere Panadero, and NRC Vice Chairman for the scientific organizations and academe and Director of the Manila Observatory Fr. Jose Ramon Villarin, SJ.
National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr., NRC Vice Chair for the academe Fr. Jose Ramon Villarin SJ, NRC Co-Chair Hans Sy, and NRC Vice Chair for civil service organizations Austere Panadero listen as participants of the Adopt-a-City Initiative present their progress towards disaster resilience.
Cities in the AAC’s Prepare phase—Baguio, Iligan, Mandaue, and Tiwi, Albay—presented their innovative disaster resilience strategies. Baguio City Mayor Benjamin Magalong emphasized, “Baguio’s resilience journey highlights the power of collaboration and national support.” Meanwhile, cities in the Adapt and Transform phase, the initiative’s next stages —Naga, Cagayan de Oro, Iloilo, Bataan, Manila, and Ormoc—highlighted their advanced strides. Ormoc City Mayor Lucy Torres-Gomez shared, “I am very proud to say that because of Project Transform, together with our esteemed partners, Ormoc City is always on track in terms of environmental stewardship and resilience.”
At the National Resilience Council (NRC) Colloquium, local government units in the Adopt-a-City Initiative deliver a public narrative and take part in a panel discussion with leading resilience experts.
Public officials take the opportunity to proudly expound on the programs developed together with the support of the National Resilience Council (NRC) and other partners.
A highlight of the event was the launch of the Resilience Competency Assessment (CompAss), a tool designed to strengthen local government capabilities in disaster resilience. Drawing from the NRC’s mission, the colloquium underscored the power of multi-stakeholder collaboration in driving transformative change. By bridging sectors and promoting innovation, the NRC and its partners are paving the way for a resilient Philippines.
The National Resilience Council (NRC) Board launches the Resilience Competency Assessment (CompAss) at the colloquium together with representatives of the Department of Environment and Natural Resources, Department of National Defense, the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network, and the City Mayor of Baguio, Hon. Benjamin Magalong, and Mayor of the Municipality of Tiwi, Albay, Hon. Jaime Villanueva.
More than 150 members, partners, supporters and participants of the National Resilience Council (NRC)’s programs came together to celebrate the achievements of local government units in the realm of disaster risk resilience.
The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.
It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste.
The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond.
SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.
SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.
For recyclable waste, SM has initiatives like the “Trash to Cash” recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.
For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.
In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste.
In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.
SM GUUN’s Cebu plant is capable of processing 50-70 tons of waste daily.
Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.
For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.
SM has other customer-facing programs on solid waste management, like the Plastic Waste Collection program, E-Waste Collection, as well as awareness campaigns for clean water bodies and regular estero and coastal cleanup activities. These programs are also done to support the government in promoting responsible solid waste management through RA 9004, RA 11898, and similar laws.
With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone–from the proper way we “Bin it Right” to the further development of waste solutions to create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do our part for the journey to a “waste-free future.”
The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony. This is the unmistakable experience of Rossopomodoro–, the largest pizza chain in Italy, now officially landing in the Philippines, with its first-ever branch in Asia at SM Mall of Asia.
As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.
With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.
A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.
Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions.”
Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.
With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.
Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples.
Manila’s food scene is about to get a major upgrade. Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to Manila’s most discerning foodies, ready to redefine casual dining with a premium feel in the country.
The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it’s Manila’s turn to get #OfficiallyObsessed.
An Unapologetically Bold Dining Experience
With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.
Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!
Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo, crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.
Join the Obsession!
Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.
At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.
Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!
Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks.
While our love for the special women in our lives knows no season, it’s safe to say that there are certain occasions that best describe how much they mean to us.
This Women’s Month, SM Center Pulilan serves as your guide to expressing your love through gifts. Take a closer look and check which among these treasures perfectly fit the best women in your life.
For the Fashionista
Because the term “women” is often associated with style, SM Center Pulilan makes room for ForMe, a unique fashion brand that caters to all must-have items for ladies, including trendy bottoms and dresses as well as modern footwear. To complement the look, check out Bagel Girl, a concept store that offers trendy girl accessories fit for any occasion.
For a Homebody
If she’s a certified “hermit,” HStex Home at SM Center Pulilan is a perfect place to bring her with. The store has an extensive and updated collection ranging from accent chairs, stylish storage stools, multi-functional tables, uniquely designed ottomans, edgy couches, and velvet benches. They also offer outdoor sets, camping chairs, and foldable pet houses, among others.
For the Beauty Queen
When it comes to self-care, there are a lot of spa-worthy options to choose from at SM Center Pulilan. Book her a visit to AiNails and Body Talk, Gwiyomi Gluta Spa, or Skin Station. If she’s into revamping her looks and style, an appointment at David’s Salon might also be a great idea.
For the Tech-Savvy
Ladies turned tech geeks will love The Loop by Power Mac Center at SM Center Pulilan. It’s the perfect time to gift her those dream gadgets, as the store offers the latest iPhone, MAC, iPad, Watch, TV, audio, and accessories.
For the Fitness Enthusiasts
Support her fitness goals and plan a visit to Sports Central. The store offers great discounts on high-quality sports and fitness gear she would love. You may also go all out and avail yourself of a membership plan at Danbhels Fitness Gym to kickstart her fitness journey. This all-in-one fitness, fully air-conditioned gym is equipped with clean facilities and modern heavy-duty equipment. Furthermore, Danbhels Fitness Gym also offers personal coaching for members who want to fully achieve their fitness goals.Let these thoughtful gifts serve as a reminder of how much we value our queens this Women’s Month.
A student weighs recyclables with his teacher at SM Cares’ Trash to Cash, proving that every small effort adds up to a greener future.
SM employees and tenant partners join in by bringing piles and bags of recyclable waste.
Students, who brought in their trash, receive cash incentives from SM personnel for their commitment to a sustainable future.
Segregating our trash plays a vital role in diverting waste from the landfills.
PHL Lifestyle News 