PHL Lifestyle News

All She Deserves: Unforgettable Quality Time Ideas this #MothersDayAtSM

Celebrate the mother figures in your life with a day full of love, indulgence, and unforgettable experiences—only at SM Supermalls. From food and gifts to well-deserved pampering, this is the perfect place to plan the ultimate day she’ll never forget!

Savor the Moment: Delicious Stops and Global Feasts

From sunrise to sweet endings, here’s your guide to creating the perfect culinary journey.

Start her day with a hearty breakfast at George and Onnie’s in SM Megamall, where Filipino comfort classics are thoughtfully elevated. Then go make her feel like Korean royalty with a flavorful feast for lunch at Paldo, the first in SM at SM Podium, serving authentic Korean favorites with bold flavors

As the day winds down, make dinner something to remember. Go for rustic Italian flavors at Osteria Antica, the first in the Philippines at SM Podium, or treat her to a luxurious spread at Niu by Vikings, available at SM Aura and SM Podium. You can also go and toast to her amazingness at Barcino in S Maison.

And because she deserves nothing less than a sweet finale, wrap up this delicious day with artisanal pastries from PAUL Boulangerie et Patisserie—the first in PH at SM Aura and PAUL Le Café first in SM at SM North EDSA, also available in SM Megamall.

Gift Ideas: Beautiful Finds for a Beautiful Soul

Make her smile with something she can unwrap and remember. For timeless home pieces, find thoughtful picks at Crate & Barrel—the first in the Philippines at SM Megamall, also available at SM Aura. You can also bring innovation into her everyday with premium appliances from Dyson, available at SM North EDSA, SM MOA, SM Aura, and SM Podium.

For a little extra glow, discover the must-haves at Kiko Milano, the first in the Philippines at SM MOA, also available at SM Megamall and SM North EDSA. You can also spoil her with luxury beauty from Dior Beauty, available at SM Podium, SM MOA, and SM Aura.

Complete the special moment with elegant jewelry from Charriol, available at SM Podium and SM MOA. For a more personal touch, explore beautiful charms and accessories at Pandora at S Maison, SM Aura, SM Megamall, SM MOA, SM City Fairview, and SM North EDSA.

Pamper Ideas: The Me-Time She Deserves

Treat her to a well-deserved escape fit for royalty. Start with a rejuvenating facial at K Skin in SM North EDSA and SM MOA, or explore personalized skin treatments at Dermstrata Atelier, with locations at SM North EDSA and SM MOA, or give her the gift of radiant skin with world-class care at Belo, available at SM Megamall and S Maison.

For a full-body escape, let her recharge at Mandara Spa, offering serene spa experiences at SM North EDSA and S Maison.

Sometimes a little refresh is all it takes to make her feel even more like herself, so let her enjoy a fresh manicure-pedicure at TOPGEL Nail Salon, available at SM MOA and SM North EDSA. You can also spoil her with a new hairdo at HairShaft Salon in SM Podium or treat her to premium Japan-made lashes at Ayumi Salon at SM Aura, SM MOA, and SM City Fairview.

This Mother’s Day, Make her Feel Loved at SM

From heartwarming meals and thoughtful gifts to the relaxing moments made just for her—everything for Mom is right here at SM Supermalls. So go ahead and celebrate love, laughter, create more meaningful moments this #MothersDayAtSM.

‎ Make it a day she’ll never forget—only at SM, bringing you a #NewEraOfFirsts.

Stay Cool, Shop IRL — SM is your go-to Summer Destination

Let’s be real—online shopping is a tedious task. You spend hours scrolling, add items to cart that you never check-out; and if you ever do, boom: shipping fees, sketchy sizing, delayed deliveries, and worst of all—expectation vs. reality. We’ve all been there.

But this summer, instead of stressing over missed deliveries and incessantly checking for courier updates, why not take a break from the screen and step into something better? An IRL, offline summer at SM Supermalls, where everything you need—and everything you didn’t know you needed—is under one massive, air-conditioned roof.

From food to fashion, workouts to hangouts, SM is the ultimate summer destination. Ready for the real-life glow-up?

1. Free Aircon = Instant Blessing

Let’s start with the obvious: it’s hot. Like, “my room feels like a sauna” hot. At SM, you can escape the heat without stressing over your electric bill. Come chill, hang, and breathe easy this summer—it’s comfort, community, and cool vibes, all in one breezy space.

2. The Summer Blockbuster You Star In—Only at SM Supermalls

Now picture this: golden hour beams through glass atriums, the buzz of happy crowds in the background, and you—effortlessly owning your main character moment. This isn’t a movie. This is your SM summer.

Whether you’re in the mood for a laugh-out-loud comedy, a dramatic training montage, or a pastel-filtered baking scene, SM’s entertainment zones are your perfect backdrop. Here’s your all-star cast:

SM Cinema

Genre: Epic. Atmosphere: Electric.
The screen lights up, the sound surrounds you. This isn’t just movie night—it’s theatrical immersion. With crystal-clear visuals and surround sound, SM Cinema lets you feel every scene. From superhero sagas to tearjerkers, this is where your cinematic journey begins.

Gootopia (SM MOA, SM North EDSA)

Genre: Whimsical Sci-Fi Meets TikTok Reality Show
Drip, swirl, squish. At Gootopia, you’re the creator of your own slimy masterpiece. This neon-hued, sensory playground is part art lab, part ASMR heaven—and all fun.

PANA Archery (Available in 10+ SM malls)

Genre: Action Drama with a Hero Arc
Pull. Breathe. Release. At PANA Archery, you’re not just playing—you’re training. Channel your inner Katniss or Hawkeye in this thrilling escape that sharpens your focus and unleashes your bold side.

Bakebe (S Maison, SM Aura, SM North EDSA)

Genre: Feel-Good Rom-Com with a Sweet Twist
Imagine baking in a blush-toned café with heart-shaped tools and endless frosting. At Bakebe, you’re not just making desserts—you’re starring in your very own K-drama kitchen scene.

The credits haven’t rolled yet.
At SM, the entertainment doesn’t end when the lights go up. Because here, you’re not just watching the story—you’re living it.

3. Sports, Strength & Style—Unleashed at SM

Feeling the heat doesn’t mean slowing down. This summer, turn up the energy and get moving—whether you’re hitting goals, striking poses, or just vibing in cute athleisure.

Here’s where the sweat meets style:

SM Active Hub

From pickleball to running and beyond, the SM Active Hub transforms open mall spaces into high-energy workout zones. It’s free, fun, and community-driven.

Joining SM Active Hub is quick and easy. Just download the SM Malls Online app and follow these steps:

Click the “ACTIVEHUB” banner on the homepage.
Select your Active Hub community—whether it’s running, pickleball, or other upcoming sports.
Swipe to redeem your membership pass and unlock access to exclusive events, training sessions, and special deals!

SM Game Park

Your ultimate barkada battleground. Aim, shoot, score, and vibe in sleek areas built for serious fun.

SM Skating

Spin, slide, selfie. Whether you’re gliding like a pro or finding your balance, SM Skating lets you live your coolest dreams—literally.

SM Bowling

Retro lanes, cosmic lights, and milkshakes on the side. This is not a regular bowling alley.

4. Dining Goals: Global Flavors You Can Finally Taste IRL

Let’s be honest—no food post or mukbang can beat taking the first bite yourself. And this summer, SM is serving world-class flavors that bring travel to your taste buds.

Burger & Lobster (First in PH, SM Aura)

From London to Manila, this spot brings together juicy burgers and buttery lobsters for a luxe yet laid-back feast.

Rossopomodoro (First in Asia, SM MOA)

Straight out of Naples, this Italian gem delivers chef’s kiss wood-fired pizzas and silky pastas that make every bite a love story.

Paldo (First in SM, SM Podium)

Your favorite Korean instant brand now IRL—with hot ramyun, crispy k-chicken, and K-drama vibes.

Hoshino Coffee (First in Cebu, SM J Mall)

Japanese kissaten realness. Hand-drip coffee, soufflé pancakes, and chill, dreamy interiors that look amazing on your feed.

And this is just the appetizer. At SM, every craving is covered, from street food staples to gourmet surprises. Get ready to taste the world—no flight required.

5. Real Shopping > Endless Scrolling

Skip the cart anxiety and click fatigue. At SM, you see it, try it, love it, and take it home now—no delays, no returns, no drama.

KKV (Biggest in PH, SM North EDSA)

A treasure trove of TikTok-worthy finds—from skincare gadgets to kawaii accessories.

Armani Beauty (First in PH, SM MOA)

Where the runway meets radiance. Luxury foundations, iconic scents, and lipsticks that slay in a single swipe.

Wilson (First in PH, SM MOA)

Performance meets tenniscore. Get kitted out in gear that’s as bold as your game.

Foot Locker (First in Cebu, SM Seaside City)

The sneaker temple has arrived. Drops, classics, and streetwear that walk the talk.

Real shopping at SM hits different—it’s instant dopamine and endless discovery, all in one stylish stroll.

So… Why Are You Still Online?

This summer, your real story doesn’t live in your cart—it comes alive at SM Supermalls. With cool air, global eats, endless fun, and stylish finds, this is your season to show up and glow up.

How SM Prime’s environmental leadership & innovation are continuously powering a more sustainable future for all

For SM Prime, sustainability is not merely a statement, but a strategic imperative that is deeply embedded in the way the company operates. This is demonstrated in concrete outcomes that reflect the organization’s innovation and leadership when it comes to its environmental efforts, continuously delivering measurable progress in advancing sustainability across its developments.

Anchored in its Net Zero 2040 goals, SM continues to strengthen its commitment to environmental sustainability through the scaled deployment of renewable energy solutions in its properties, integrating solar energy to mitigate greenhouse gas emissions and reduce reliance on grid-supplied fossil fuels, while aligning its operations with global climate goals.

As of early 2025, a total of 47 SM Supermalls nationwide are now outfitted with solar photovoltaic (PV) systems, generating a combined peak capacity of 63 Megawatts. These systems comprise 118,313 solar panels installed across mall rooftops, contributing to a measurable reduction in carbon emissions and representing a significant benchmark in the advancement of renewable energy adoption within the Philippine commercial real estate sector.

With the MOA Sky walkway, SM Mall of Asia harnesses solar energy to deliver a combined 3MW of power —enough to run 1,000 escalators a day or power 1,800 homes for a month.

SM Mall of Asia’s MOA Sky showcases a multi-use rooftop with a solar-covered walkway, contributing to their significant renewable energy capacity.

SM Mall of Asia (MOA), one of the company’s flagship developments, exemplifies this commitment through its multi-use rooftop, MOA Sky. Among its features is a solar-covered walkway integrating 555 PV panels, contributing an additional 0.3-Megawatt peak capacity while offering shade to pedestrians. With a total of 11,355 panels now installed, SM MOA’s cumulative solar PV system delivers 3 Megawatts of peak power—enough to operate approximately 1,000 escalators for a day or provide electricity to 1,800 average households for a month.

SM’s renewable energy projects were prominently featured during the 2025 Energy Efficiency Day conference, where SM Engineering, Design, and Development Corporation Vice President Engr. Teodoro Bautista presented the group’s performance and ongoing efforts in operational energy efficiency. The initiative was also a key factor in SM MOA’s recognition as the recipient of the first Sustainable Energy Award for a Private Institution, organized by the Department of Energy, affirming the commercial viability and environmental value of large-scale solar adoption.

Solar-powered parasols at SM City Bicutan’s Sky Garden provide 4–5 hours of nighttime lighting after just 3 hours of daytime charging.

Integrating sustainability, SM City Bicutan offers solar-powered parasols with nighttime illumination in its Sky Garden.

Meanwhile, another SM mall, SM City Bicutan, recently introduced solar-powered parasols within its Sky Garden. These structures, designed with both function and form in mind, utilize solar energy to provide 4 to 5 hours of nighttime lighting after a 3-hour daytime charge. Beyond their energy efficiency, these installations reinforce the importance of integrating environmental considerations into the customer experience.

“Through these initiatives, we are able to significantly reduce our carbon footprint and create long-term operational savings for our malls, while simultaneously introducing innovative solutions towards a greener and brighter future for everyone,” said SM Supermalls President Steven Tan.

SM Prime’s transition to renewable energy is a key component of its climate action strategy under the Net Zero 2040 roadmap. Through systematic decarbonization across its portfolio, the company continues to play a leading role in supporting national and global climate targets while delivering measurable sustainability outcomes that leave a lasting positive impact on the environment.

What’s New at SM Supermalls? Experiences Made Extraordinary in Davao

Fun begins with the urge to feel a little extra—the need to explore, try something new, or treat your everyday like a big-time adventure.

Whether it’s about making your routine feel a little more exciting, enjoying a feast for all your cravings, or redefining your style with the perfect accessory, there’s always joy to be found in making everyday feel special.

The joy of discovery starts with these fresh era of firsts coming to SM Supermalls in Davao.

Pro-level Content Creation at SM City Davao

Achieve your influencer dreams and transform every adventure into star-studded content with the newly opened, first-in-Mindanao Insta360 store. Capture your explorations with a wide array of cameras and accessories—perfect for creative professionals and passionate content creators alike.

Insta360 features the latest camera models including the Insta360 X4, Ace Pro 2, and GO 3S—renowned for their ability to capture stunning details and deliver high-quality performance across various environments. In addition to their cutting-edge cameras, the store also offers a range of accessories and add-ons to elevate your shooting experience and streamline your content production.

Bountiful Flavors at SM Lanang

Expect more to look forward to with the soon-to-open Hakura Udon this coming May 2025—a Japanese-inspired restaurant, promising an authentic dining experience in Davao. From traditionally made udon noodles to a perfectly crispy serving of tempura, indulge in the mouthwatering flavors of freshly prepared Japanese classics—served right at your table.

Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.

From small surprises to big thrills, the excitement of new experiences is now closer than ever with SM Supermalls here in Davao.Explore everyday in Davao—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

HONOR 200 Series, HONOR Magic5 Pro to go on sale this 5.5 for up to Php10K off!

Leading smart devices provider HONOR is literally dropping its powerful photography smartphones HONOR 200 series and HONOR Magic5 Pro this 5.5 Sale with up to Php 10,000 discount with 6-month installment option and 0% interest. Shop now online via: Shopee (https://bit.ly/Shop_55SulitHONORFestival), Lazada (https://bit.ly/Laz_55SulitHONORFestival), TikTok Shop (https://bit.ly/TikTok_55SulitHONORFestival).

“Summer just got hotter! Get our DSLR-like smartphones for up to Php 10,000 off this 5.5 Sale and capture your best summer vacation. With its superb camera capabilities, you’ll surely be inspired to create memories,” said Stephen Cheng, Vice President of HONOR Philippines.

HONOR 200 Series

Recognizing the most important tools in portrait photography are light and shadow, and the HONOR 200 Pro has been equipped with advanced hardware and meticulously co-engineered AI-powered software that recognizes even the most subtle nuances of lighting. The HONOR 200 Pro features a 50MP Portrait Main Camera with a Super Dynamic H9000 Sensor, enabling users to capture compelling images with the perfect balance of light and shadows in even challenging lighting scenarios. With support for 4-in-1 pixel binning technology with a pixel size of 2.4μm, users can capture intricate details in their images even in low light scenarios. Additionally, the HONOR 200 Pro features a 50MP Portrait Telephoto Camera and a customized telephoto sensor from Sony, the HONOR 200 Pro provides better light sensing capabilities, ensuring clear and faithful captures of distant objects with exceptional details.

HONOR Magic5 Pro

With a powerful Triple Main Camera combination alongside the AI-powered upgraded HONOR Image Engine, the HONOR Magic5 Pro has achieved the #1 position in the DXOMARK Smartphone Camera ranking for the first quarter of 2023. Delivering an exceptional photography experience, the HONOR Magic5 Pro debuts an all-new Millisecond Falcon Capture feature, enabling users to capture complex scenes with remarkable ease and clarity. The camera also boasts a breakthrough AI Motion Sensing Capture, enabling users to shoot their best moments, every time. The HONOR Magic5 Pro is equipped with IMAX Enhanced Movie Master to produce cinematic-style videos, bringing also an exceptional videography experience to smartphone users.

Get HONOR 200 from Php 24,999 to Php 21,599; HONOR 200 Pro from Php 29,999 to Php 25,699; and HONOR Magic5 Pro from Php 59,990 to Php 48,590! What are you waiting for, upgrade to your dream HONOR devices now from May 2 to 6 and enjoy up to 6-month installment with 0% interest on Shopee (https://bit.ly/Shop_55SulitHONORFestival), Lazada (https://bit.ly/Laz_55SulitHONORFestival), TikTok Shop (https://bit.ly/TikTok_55SulitHONORFestival).

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions’ Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

A symbol of innovation and perseverance

The MSME Champions’ Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector.

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls’ commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility.

With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions’ Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting communities financially.

Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM Supermalls President Steven Tan.

A caring call to action: Be part of the change

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

How to participate in Trash to Cash

With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future.

To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media.

SM Prime champions sustainability with Water for Tomorrow Campaign

Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. United Nations (UN)-Water emphasizes that effective water management is crucial for society and the environment.

SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has prioritized water conservation and management since the early 1990s—long before water stress and its link to climate change became widely recognized.

Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.

Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security.

In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled.

On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers. Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption.

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex.

As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home.

Protecting water resources

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.”

Halfway around the globe, glaciers play a critical role in the global water cycle. Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community.

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future.

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations,” he added.

SM City Baguio’s rainwater treatment facility (RTF) utilizes a rigorous six-step treatment process with real-time monitoring to ensure processed water meets potability requirements, and its service to the community was recognized at the 2024 Asia Pacific Tambuli Awards.

Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) brand names, the Three E–com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.

Pico Sands Hotel has reduced water consumption by advocating towel and linen reuse, inviting guests to join its sustainability journey and conserve water.

Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.

SM Development Corporation (SMDC)’s Sea and Shore Residences donate their treated wastewater to green the landscape of the Estates in Mall of Asia Complex.

The National Resilience Council’s colloquium proves resilience thrives in collaboration

The National Resilience Council (NRC) of the Philippines convened a diverse group of stakeholders for the event “From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations.” As a science and technology-driven public-private partnership, the NRC unites national and local governments, academia, civil society, and the private sector to advance the interconnected objectives of the Sendai Framework for Disaster Risk Reduction, Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, and other global commitments.

Held as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, the event showcased progress and updates from participating cities and municipalities in the NRC’s Adopt a City (AAC) Initiative. This initiative enables corporations to move beyond disaster relief, investing in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs. By empowering local governments, AAC promotes collaborative efforts to build safer, more resilient communities.

National Resilience Council (NRC) Co-Chairman for the Private Sector Hans Sy, in his message of support, reiterates that resilience is a continuous journey and is a collective responsibility to build on progress, promote innovation, and ensure lasting impact.

The colloquium also welcomed NRC’s private and public sector partners, with notable participation from the Department of Environment and Natural Resources, the Department of National Defense, and the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network. The event opened with inspiring messages from NRC Co-Chairman for the private sector and SM Prime Holdings Chairman of the Executive Committee Hans Sy, NRC Vice Chairman for civil service organizations and Zuellig Family Foundation President Austere Panadero, and NRC Vice Chairman for the scientific organizations and academe and Director of the Manila Observatory Fr. Jose Ramon Villarin, SJ.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr., NRC Vice Chair for the academe Fr. Jose Ramon Villarin SJ, NRC Co-Chair Hans Sy, and NRC Vice Chair for civil service organizations Austere Panadero listen as participants of the Adopt-a-City Initiative present their progress towards disaster resilience.

Cities in the AAC’s Prepare phase—Baguio, Iligan, Mandaue, and Tiwi, Albay—presented their innovative disaster resilience strategies. Baguio City Mayor Benjamin Magalong emphasized, “Baguio’s resilience journey highlights the power of collaboration and national support.” Meanwhile, cities in the Adapt and Transform phase, the initiative’s next stages —Naga, Cagayan de Oro, Iloilo, Bataan, Manila, and Ormoc—highlighted their advanced strides. Ormoc City Mayor Lucy Torres-Gomez shared, “I am very proud to say that because of Project Transform, together with our esteemed partners, Ormoc City is always on track in terms of environmental stewardship and resilience.”

At the National Resilience Council (NRC) Colloquium, local government units in the Adopt-a-City Initiative deliver a public narrative and take part in a panel discussion with leading resilience experts.

Public officials take the opportunity to proudly expound on the programs developed together with the support of the National Resilience Council (NRC) and other partners.

A highlight of the event was the launch of the Resilience Competency Assessment (CompAss), a tool designed to strengthen local government capabilities in disaster resilience. Drawing from the NRC’s mission, the colloquium underscored the power of multi-stakeholder collaboration in driving transformative change. By bridging sectors and promoting innovation, the NRC and its partners are paving the way for a resilient Philippines.

The National Resilience Council (NRC) Board launches the Resilience Competency Assessment (CompAss) at the colloquium together with representatives of the Department of Environment and Natural Resources, Department of National Defense, the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network, and the City Mayor of Baguio, Hon. Benjamin Magalong, and Mayor of the Municipality of Tiwi, Albay, Hon. Jaime Villanueva.

More than 150 members, partners, supporters and participants of the National Resilience Council (NRC)’s programs came together to celebrate the achievements of local government units in the realm of disaster risk resilience.

From Bin it Right to #SMWasteFreeFuture: How SM minimizes landfill impact

The SM Waste-Free Future initiative endeavors to reduce waste generation and increase the rate of diversion.

It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste.

The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond.

SM has recycled 130,250kg of its internal non-essential documents through its bulk paper recycling program.

SM’s environmental programs, such as the monthly Trash to Cash recycling market, continue to support communities towards sustainable living.

For recyclable waste, SM has initiatives like the “Trash to Cash” recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.

For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste.

In 2024, SM GUUN enabled the conversion of 6,000 metric tons of non-recyclable waste into fuel for cement companies.

SM GUUN’s Cebu plant is capable of processing 50-70 tons of waste daily.

Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.

For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.

SM has other customer-facing programs on solid waste management, like the Plastic Waste Collection program, E-Waste Collection, as well as awareness campaigns for clean water bodies and regular estero and coastal cleanup activities. These programs are also done to support the government in promoting responsible solid waste management through RA 9004, RA 11898, and similar laws.

With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone–from the proper way we “Bin it Right” to the further development of waste solutions to create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do our part for the journey to a “waste-free future.”

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