PHL Lifestyle News

Like his father before him, John Dizon, Jr. and his family have been long-time stewards of protected trees in their community in Tuba, Benguet. When the time came for him to take up the mantle, he did so willingly to honor his father’s legacy.

“My father passed away in 2012. It was then that we found out that the area he is managing in collaboration with the government was part of a community-based forest management program,” said Mr. Dizon.

A year later, Mr. Dizon, who now heads Benguet-based environmental conservation group, Nagawa, Manganese, Liw-Liw, Sadle Agroforestry Assoc. Inc. (NAMALISA), started working closely with the SM Foundation for an inaugural tree-planting campaign back in 2013 to pick up where his father had left off in his advocacy.

With the impact of climate change more felt in recent years, Mr. Dizon shared the importance of planting more trees in communities to thin out air pollutants in keeping the air fresh and people healthier. The trees which his father planted also helped prevent soil erosion and landslides caused by earthquakes.

He nurtures a dream that some of his children will take after him to help protect the environment. Getting closer to that dream, one of his sons is eyeing a career in forestry, a nod to his father’s chosen field.

To further this advocacy, Mr. Dizon supports the reforestation initiative of SM Foundation, Inc., the social good arm of SM and the Fast Retailing Foundation (FR Foundation), a general incorporated foundation in Japan through the Grow Trees Community campaign.

The project aims to plant and grow forest trees such as the Benguet pine, Alnus or Calliandra and Coffee trees to also help create livelihood opportunities for the community by working closely with People’s Organizations such as NAMALISA in Tuba, Benguet.

The proponents teamed up with SM Supermalls and government partners such as the Department of Environment and Natural Resources, Department of Social Welfare and Development, Department of Agriculture, Technical Education and Skills Development Authority, Department of Trade and Industry, Department of Science and Technology, Philippine National Police, Philippine Information Agency and the local government of Tuba.

Grow Trees Community was previously launched in Nasugbu, Batangas and Macabebe, Pampanga. Across the three locations, the project aims to plant over 200,000 seedlings and propagules.

It is in support of the SM Green Movement that seeks to improve the quality of life of communities through sustainable solutions to promote a green planet, green living and a green culture.

FR Foundation focuses on promoting research designed to help make the world a better place, spurring technological development, nurturing human resources, and supporting socially vulnerable individuals or groups.

It is part of Fast Retailing Co. Ltd., the leading Japanese retail company that owns well-loved casual wear brand, Uniqlo.

​Hamilo Coast, the premier beach resort town in Nasugbu, Batangas, may be the weekend haven of the country’s affluent set, yet it is on track as a thriving model of sustainable eco-tourism practices. 

Touting 5,800 hectares of prime seaside development, Hamilo Coast is a project of SM Prime’s Costa Del Hamilo, Inc. (CDHI), which carefully integrates residential, resort, leisure, commercial, and institutional land uses in the sprawling estate. But beyond its vast scope and stunning vistas, Hamilo Coast embraces sustainable tourism at the core of its philosophy and shows how beautiful beachfront homes can harmonize with nature and the environment.

2022 marks Hamilo Coast’s 15th year of productive partnership with the conservation group World Wide Fund for Nature Philippines (WWF). Hamilo Coast and WWF have been working together on key areas for sustainability—coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, the use of renewable energy sources, and environmental awareness.

This long-standing collaboration with WWF signifies Hamilo Coast’s determination to pursue eco-tourism and sustainability while upholding international standards for leisure property development. 

Ms. Imee G. Francisco, Vice President and Head of CDHI Projects and Operations, takes pride in the partnership’s objectives. “More than building and maintaining a beautiful community, we seek to create and sustain a world that future generations can enjoy. To help serve this end, CDHI continues to develop Hamilo Coast without compromising the quality of wildlife living around it.” 

This year, Hamilo Coast and WWF will focus on addressing the major components on waste management, which include assessment of solid waste, water and wastewater management practices, formulation of environmental management plan, and the promotion of food shed farming systems. Apart from these, Hamilo Coast and WWF will continuously work on programs that will help conserve, protect, and nurture the environment.

For one, Hamilo Coast and WWF’s Ridge to Reef program declared three of Hamilo Coast’s 13 coves–Pico de Loro, Etayo, and Santelmo–as Marine Protected Areas (MPAs). These are coastal zones where human activities are strictly regulated to ensure their long-term conservation. Declaring more MPAs would also mean expanding Hamilo Coast’s scope in safeguarding more marine ecosystem and resources. 

Hamilo Coast also continues to implement a mangrove reforestation program in its 24-hectare mangrove belt—one of the largest in Nasugbu. Here, Hamilo has planted 50,000 propagules hand-in-hand with World Wide Fund for Nature (WWF) Philippines.

Mangroves are the first line of defense for coastal communities, stabilizing shorelines by averting erosion and providing natural barriers to storm surges, flooding, and hurricanes. As an effective carbon storage, mangroves absorb six times more carbon than mature tropical forests, making it all the more vital in slowing down the effects of climate change. 

Finally, Hamilo Coast and WWF will further push for environmental awareness by celebrating occasions that show respect for biodiversity. One is the annually held Earth Hour, during which time people are urged to shut down electricity to make a substantial difference in energy consumption. Individuals, organizations, and establishments also come together on Coral Triangle Day to shed light on ocean conservation and the ways we can protect and preserve the world’s epicenter of marine biodiversity. 

Likewise, the development boasts the largest volunteer effort for the ocean’s health, made possible with the International Coastal Cleanup, where people gather on the Pico and Santelmo beaches to collect trash and record information on the collected debris. 

For all these sustained efforts, WWF has awarded Hamilo Coast with the Longest Sustainability Partner Award, recognizing the development’s commitment to sustainable tourism and its positive impact on the Philippine tourism industry.

Francisco affirms, “CDHI is proud of how far we have come at Hamilo Coast with the help of WWF. This inspires us to do even more, in the hopes that our efforts will make it possible for future generations to witness the beauty of nature as we see it today.”