SM Center Pulilan Empowers Young Changemakers at Global Youth Summit 2025

Participants from schools, organizations, and communities across Bulacan
gathered for the Global Youth Summit (GYS) 2025 at SM Center Pulilan.

Hundreds of young leaders, innovators, and advocates gathered at SM Center Pulilan on August 22, 2025 for the Global Youth Summit (GYS) 2025, a nationwide initiative of SM Cares, the corporate social responsibility arm of SM Supermalls, in partnership with the Global Peace Foundation (GPF) Philippines.

The event brought together an estimated 200 participants from schools, organizations, and communities across Bulacan to engage in inspiring discussions and collaborative activities that advance the United Nations Sustainable Development Goals (SDGs).

This year’s program featured Atty. Nikki Manuel S. Coronel, OIC-Head of Provincial Youth and Sports Development Office, Atty. Julius Victor C. Degala, Department Head of Bulacan Environment and Natural Resources Office, and Atty. Mildred F. Ople, Managing Partner of Ople Law Office who shared their experiences and insights on topics such as Reduced Inequalities, Sustainable Cities and Communities, and Peace, Justice, and Strong Institutions

“We are proud to be one of 17 SM Malls nationwide celebrating the 17 Sustainable Development Goals. And together with the Global Peace Foundation, we will continue to support events like this—helping young leaders like you stay ahead and make real impact.” said Alvin De Galicia, Assistant Mall Manager of SM  Center Pulilan. 

The Bulacan leg of GYS 2025 is part of a series of summits held across 17 SM Malls nationwide, which started at the SM Mall of Asia Arena in Pasay City. Each leg serves as a platform for young changemakers to network, learn from experts, and collaborate on projects that support the SDGs.

SM Cares and GPF remain committed to empowering the next generation by providing them with spaces and opportunities to lead initiatives that create positive change in their communities.


SM Supermalls – 40th Anniversary

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers with 88 malls in the Philippines—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously evolving to redefine the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive and meaningful experiences.

HONOR 400 Pro 5G First Day Sale Kicks Off with Grand Opening of Experience Store at SM Lanang Premier

L-R: Ms. Kimberly Remolona, SM Lanang Premier, Mall Manager; Mr. Johnny Ong, Partner Dealer and Owner of Mikrocell; Ms. Therese Villamor, HONOR Star and Star Magic Artist; Mr. Tom Yuan, HONOR Philippines’ National Sales Director; and Mr. Pao Oga, HONOR Philippines’ Public Relations Manager. 

Manila, Philippines – August 11, 2025 – Global leading technology brand, HONOR Philippines, made history today in the King City of the South with a double celebration — the much-anticipated First Day Sale of the HONOR 400 Pro 5G and the grand opening of the newest HONOR Experience Store at SM Lanang Premier.

The event was graced by the Davao Bloggers Society and other local media partners, loyal HONOR fans, and special guests including Mr. Johnny Ong, partner dealer and owner of Mikrocell, HONOR Philippines National Sales Director Mr. Tom Yuan, and HONOR Star and ex-Pinoy Big Brother housemate Gen 11, Therese Villamor. The launch marks a major step in HONOR’s mission to bring premium, AI-powered technology closer to Filipinos across the country.

The HONOR 400 5G made waves during its initial launch, selling out in record time. Due to overwhelming demand, HONOR Philippines proudly brings the upgraded HONOR 400 Pro 5G to Davao — delivering even greater power, intelligence, and camera excellence.

The new HONOR Experience Store, SM Lanang Premier, Davao City

“We’ve seen an incredible show of support from Filipinos nationwide, and Davao is no exception,” said Stephen Cheng, Vice President of HONOR Philippines. “The HONOR 400 Pro 5G is designed for those who want nothing less than flagship quality at a competitive price. It combines cutting-edge AI features, professional-grade photography, and all-day power — exactly what our customers have been asking for. This store opening in Davao is a promise that we will keep bringing the HONOR experience closer to more Filipinos.”

HONOR 400 Pro 5G: Flagship Power Meets AI Brilliance

The HONOR 400 Pro 5G isn’t just a smartphone — it’s your all-in-one creative, gaming, and productivity powerhouse. 

  • 200MP Ultra Clear AI Camera – Capture every detail with unparalleled clarity
  • 50MP Telephoto + 12MP Ultra-Wide Camera – Versatile photography for every shot
  • Snapdragon 8 Gen 3 Chipset – Flagship performance for seamless multitasking and gaming
  • HONOR AI Features – AI Image to Video, AI Cutout, and more for next-level creativity
  • 6,000mAh Battery with 100W HONOR SuperCharge – All-day power in just minutes of charging
  • Snapdragon 8 Gen 3 Flagship Chip – Perfect for multi-tasking, gaming, and binge-watching 
  • 6.78” Quad-Curved AMOLED Display, 120Hz Refresh Rate – Immersive visuals for work and play
  • Up to 16GB RAM + 512GB Storage – Space and speed for everything you need

Davao Gets the Full HONOR Experience

The newly opened HONOR Experience Store at SM Lanang Premier is designed to give customers the ultimate hands-on experience with the latest HONOR devices, exclusive promos, and top-notch after-sales service.

With this opening, HONOR reaffirms its commitment to making premium technology more accessible, giving Davaoenos the opportunity to explore HONOR’s cutting-edge products right in their hometown.

Pricing and Availability

Available in stunning color options—Lunar Grey and Midnight Black—the HONOR 400 Pro 5G is now available for pre-order across the Philippines for only Php 32,999 (24GB + 512GB)!

SM City Baliwag Empowers Local Artists Through Art For Everyone

LEADERS UNITE FOR ART. Officials from Bulacan and SM City Baliwag join hands in the ceremonial paint pouring to open the art exhibit. Gracing the event were (L-R) Mr. Ajay Manalo, representing Vice Governor Alex C. Castro; SM City Baliwag Mall Manager Rodora S. Tolentino, Ms. Trishia Salveio, representing Governor Daniel Fernando; Baliwag City Administrator Eric Tagle; and Dean of College of Architecture and Fine Arts, Bulacan State University Ar. Dennis L. Estacio, Ph.D.

SM City Baliwag has turned into a vivid canvas this month as the mall officially launched “Art for Everyone”, an art fair that boldly transforms mall space into a platform for Filipino creativity, spotlighting works that are not only meant to be admired but owned.

Running until July 31, Art for Everyone goes beyond the traditional gallery experience by offering a space where art is accessible, artists are celebrated, and the public becomes part of a cultural exchange. The exhibit is not just a visual feast but a creative opportunity, designed to showcase and sell the works of Bulacan’s finest and rising visual artists.


ART FINDS HOME. SM City Baliwag launches a platform for both seasoned and budding Bulacan artists to connect with the public and sell their works.

A collaborative effort with the Bulacan State University College of Architecture and Fine Arts Faculty and Alumni, and Ang Bagong Likha Art Group, the exhibit features a diverse collection of paintings, mixed media pieces, and digital art

The effort echoes the success of last year’s Art Market, which earned SM Supermalls a Gold Stevie® Award for Innovation in the Use of Events.

INSPIRED VIEWING. An art lover is drawn into the color, texture of a local piece on display at SM City Baliwag’s Art for Everyone. 

MASTERPIECE MOMENT. A visitor gets an intimate look at a standout artwork, taking in the details that speak to Bulacan’s rich artistic heritage.

“Art for Everyone isn’t just an exhibit—it’s a platform,” said Mall Manager of SM City Baliwag, Rodora Tolentino. “We want our mall to be a place where art can thrive, where artists can turn their passion into opportunity, and where people from all walks of life can enjoy and own a piece of Filipino creativity.”

BULACAN ON CANVAS. A vibrant collection of local artworks captures the heart of Bulacan’s thriving creative scene at SM City Baliwag’s Art for Everyone.

The exhibit at SM City Baliwag officially opened on July 19, drawing art lovers, collectors, students, and weekend shoppers into a multi-sensory experience. Beyond the brushstrokes and frames lie stories of heritage, modern identity, and the evolving Filipino spirit told by artists who call Bulacan home.

Cloudy With a Chance of Weatherproof Footwear at SM City Marilao 

Nothing ruins a look quite like an unexpected downpour—but with the right shoes, not even moody skies can mess with your vibe. Whether you’re heading to class, clocking into work, or hopping between café dates, SM City Marilao has the perfect pairs to keep your style game strong and puddle-proof.

ICYMI: Jelly shoes are so back. The nostalgic staple of every ‘90s kid’s wardrobe has evolved into a fashion-forward essential, with brands giving it a glow-up fit for 2025. Think sleek silhouettes, playful hues, and serious comfort. At The SM Store in SM City Marilao, you’ll find a wide array of these throwback-chic kicks—from Barbie-pink jelly sandals to minimalist styles that go with just about everything.

But don’t stop there. Lightweight white Crocs are also having their moment, ideal for off-duty days or errands around town. And if you’re feeling bold, the latest platform Crocs bring both attitude and height—while their cushy soles keep your steps soft and steady, even on rainy pavements.

For the 9-to-5 crowd or campus commuters, Melissa Clube’s jelly ballet flats offer that sweet spot between style and practicality. Rain-friendly and ultra-comfy, they’re made for long hauls at the mall, meetings, or marathon lectures.

Because let’s be real—today’s weather forecast? Unpredictable. But your footwear? Always on point.

Shop these all-weather must-haves now at SM City Marilao. Follow https://www.facebook.com/SMCityMarilao on Facebook for more style drops, promos, and #OOTD inspo.

Hush Puppies Brings Iconic Comfort at SM City Valenzuela

Somewhere between the hustle of grown-up responsibilities and the laid-back energy of a weekend coffee run exists a shoe that understands you—yes, your need for comfort, function, and a little bit of flair. And now, that shoe has finally arrived in the neighborhood. 

Say hello to Hush Puppies, now open at SM City Valenzuela

For over six decades, Hush Puppies has been taking care of “barking dogs” —a charming euphemism for tired, aching feet. Known for its comfort- first design and timeless silhouettes, the brand has quietly become a staple in wardrobes around the world, from royalty to rock stars and now, the casual-cool crown of Valenzuela. 

So what’s in it for today’s sneaker-wearing, slide sporting, aesthetic-loving millennials and Gen Zs? 

A lot, actually. 

At the hear of Hush Puppies’ charm is its effortless style—shoes that work with what you already have in your closet. Think update classics in suede and leather that move from class to co-working cafes, from OOTDs to off-duty looks. Their shoes carry that perfect mix of being pulled-together without trying too hard. 

Then there’s the Bounce™ technology—an underfoot game changer that makes long walks, commute sprints, and unexpected detours surprisingly kind to your feet. Add in breathable uppers, flexible footbeds, and padded everything, and you’ve got yourself a go-to pair for daily wear. 

Not to be outdone by the weather, the newly launched Weather Smart Line makes sure rainy-day fits don’t come with soggy soles. Waterproof, stylish, and every bit as comfy, these pair are made for real life. 

With a design DNA rooted in comfort and a pulse on modern casual fashion, Hush Puppies isn’t just for the grown and corporate. It’s for anyone who’s ever wanted shoes that feel as good as they look. 

Time to treat your feet. Or at the very least, let them stop barking. Visit Hush Puppies at SM City Valenzuela. 

DTI, PRA, and SCMAP launch “Job Blueprint” with SM Supermalls

The future of employment in the Philippines’ wholesale and retail trade sector got a major boost on June 16, 2025. The Department of Trade and Industry (DTI), together with the Philippine Retailers Association (PRA) and the Supply Chain Management Association of the Philippines (SCMAP), officially launched Section G: Job Blueprint for the Wholesale and Retail Trade Sector at SM City North EDSA. The initiative included a two-day job fair, offering immediate hiring opportunities to Filipino job seekers.

(L-R): Supply Chain Management Association of the Philippines (SCMAP) President Dennis Llovido, Department of Trade and Industry (DTI) Assistant Secretary Engelbert Chua, DTI Secretary Cristina Roque, and Philippine Retailers Association (PRA) President Roberto Claudio Sr. attend the media launch of the Section G: Job Blueprint for Wholesale and Retail Trade on June 16, 2025, at SM North EDSA.

The Section G Job Blueprint, developed through extensive consultations with industry stakeholders, highlights the strong collaboration between government, the private sector, and mall leadership to address workforce gaps in retail and supply chain. Serving as a foundation for future reforms, it aims to boost employment growth by leveraging the sector’s vital contribution to the country’s Gross Domestic Product (GDP) and its role as a key employer of over 10 million Filipinos, according to the DTI.

Industry support and immediate impact

The job fair, which offered hundreds of career opportunities from leading retailers and logistics providers, drew a diverse crowd of job seekers eager to engage with PRA and SCMAP member companies recruiting for roles in merchandising, warehousing, logistics, and frontline retail.

In the photo: SM Supermalls Assistant Vice President for Job Fairs Royce Cabunag, Philippine Retailers Association (PRA) President Roberto Claudio Sr., and Department of Trade and Industry (DTI) Assistant Secretary Engelbert Chua at the launch of the two-day Section G: Job Blueprint for the Wholesale and Retail Trade Sector job fair at SM North EDSA.

 “This is more than just a job fair—it’s a call to action,” said Joaquin San Agustin, Executive Vice President of Marketing at SM Supermalls. “We are proud to partner with DTI, PRA, and SCMAP in hosting this meaningful initiative that connects people to opportunity and promotes inclusive employment.”

SM Supermalls, as host venue and promotional partner, reinforced its commitment to national workforce development and economic recovery. This event is part of SM’s ongoing support for programs that empower micro-, small, and medium enterprises (MSMEs), job seekers, and industry players.

Job seekers connect with leading retailers and logistics providers offering roles in merchandising, warehousing, and frontline retail.

With Section G now officially launched, stakeholders look forward to implementing its key recommendations and building a stronger, more resilient retail trade sector for all.

SM Supermalls joins the Department of Trade and Industry (DTI), Philippine Retailers Association (PRA), and the Supply Chain Management Association of the Philippines (SCMAP) in driving inclusive employment at the launch of the Section G Job Blueprint.

About SM Supermalls Job Fairs 

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines’ leading developer, operator, and owner of world-class malls. SM Supermalls is dedicated to fostering sustainable and community-centric developments. Through initiatives like job fairs, SM Supermalls continues to play a pivotal role in nation-building, offering opportunities that transform lives and contribute to the well-being of Filipino communities.  

SM Prime’s Hans Sy champions private sector leadership in disaster resilience at UNDRR Global Platform 2025

SM Prime Holdings, Inc. (SM Prime) Executive Committee Chairman Hans Sy reaffirmed the vital role of the private sector in disaster risk reduction (DRR) during the 2025 Global Platform of the United Nations Office for Disaster Risk Reduction (UNDRR), held in Geneva, Switzerland. 

Representing the Philippine private sector at the Ministerial Roundtable on “Accelerating Financing and Resilience,” Sy underscored how businesses can help drive scalable, science-based resilience solutions.

Private sector as a force multiplier in DRR

“Resilience strengthens businesses while safeguarding lives and communities,” Sy stated. “We know the government cannot do it alone. The private sector is ready to do more.”

A group of people sitting at a table

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Sy underscores the need for policies, incentives, and institutional support to scale up disaster risk reduction investments at the UNDRR Global Platform 2025.

He cited SM Prime’s integrated approach to DRR, which includes allocating a significant portion of project costs to disaster-resilient infrastructure and applying science-driven planning frameworks. 

Sy also pointed to cross-sector initiatives such as the Adopt-a-City Program with the National Resilience Council and joint capacity-building programs with ARISE Philippines and the Department of Trade and Industry as examples of effective public-private partnerships.

Embedding resilience into core business strategy

In a High-Level Dialogue on scaling DRR financing, Sy outlined SM Prime’s approach to mainstreaming resilience across its developments. He highlighted features such as elevated mall structures, built-in rainwater catchment systems, and earthquake-resistant designs—solutions that have minimized disruption and enabled rapid recovery in the face of disaster.

“Disasters may be unpredictable, but their impacts don’t have to be,” he said. “We can—and must—prepare, mitigate, and adapt.”

SM Mall of Asia Complex: A benchmark in resilience and innovation |  Philippines Graphic

The SM Mall of Asia Complex features a higher seawall and elevated design to guard against rising sea levels. (Inset) Deep, wide drainage channels—large enough to fit two buses side by side—further protect the area from storm surge flooding.

Call to scale resilience investment

To expand DRR financing, Sy called for enabling mechanisms that combine policy support, institutional cooperation, and targeted incentives. “From the standpoint of the private sector, financial, non-financial and regulatory incentives are among the most effective ways to accelerate investment in resilience,” he noted.

His remarks underscored the importance of collaboration, innovation, and long-term thinking in building resilient communities. SM Prime’s leadership in DRR continues to set a benchmark for sustainable development in disaster-prone regions.

“Together, we can embed resilience to build a sustainable and secure future for all,” he concluded.

Strengthening disaster preparedness: SM makes the Incident Command System possible

SM Supermalls conducts Incident Command System workshops to strengthen emergency response through structure, coordination, and accountability.

In a country like the Philippines, where typhoons, earthquakes, and other natural calamities are part of the norm, resilience is not just a necessity but a way of life. Ranked consistently high in the World Risk Index due to its location along the Pacific Ring of Fire and the typhoon belt, the nation faces challenges that demand coordinated, forward-thinking approaches to disaster preparedness and response. 

Among those leading the way is SM Supermalls, whose commitment to resilience continues to evolve through investments in systems that safeguard not only business continuity but, more importantly, the communities they serve.

Disaster resilience in the private sector has become increasingly crucial. Corporations have the capacity to create ripple effects both in terms of operational continuity and their influence on surrounding communities. For SM, a sustained and risk-informed approach to resilience ensures that when emergencies strike, response is swift, coordinated, and grounded in tested protocols.

A key initiative in this approach is the company’s very own rollout of the Incident Command System (ICS). Designed to provide a standardized structure for managing emergency response, the ICS originated in the United States and is widely recognized as an on-scene, all-hazard incident management concept. Through its unified hierarchy and clearly defined roles, the ICS ensures that different responders—from government agencies to private security teams—can act in sync. This leads to more efficient resource management, better communication, and a higher degree of accountability during high-pressure situations.

As part of the initiative, SM regularly implements emergency preparedness drills across its network of malls and consistently participates in nationwide efforts for disaster preparedness, such as the annual fire and earthquake drills led by the Bureau of Fire Protection (BFP). These efforts are complemented by support for the quarterly Nationwide Simultaneous Earthquake Drills led by the Office of Civil Defense (OCD) and the National Disaster Risk Reduction and Management Council (NDRRMC). These exercises include both employees and tenants, creating a culture of readiness that extends beyond corporate boundaries.

In addition, 79 SM Supermalls have been certified under the Business Continuity Management Systems—a reflection of the company’s structured and systematized approach to disaster risk reduction and recovery. This level of certification not only reflects internal diligence but also sets a benchmark for the broader business sector.

SM also has a dedicated resilience center, which operates as a centralized communications hub during large-scale disruptions. This facility coordinates with all SM malls to ensure rapid information flow and streamlined decision-making in the event of a national emergency.

SM’s collaborative approach to disaster resilience was also demonstrated during the 2024 Asia- Pacific Ministerial Conference on Disaster Risk Reduction in Manila. On the last day of the conference, SM City Clark became the focal point of an ICS demonstration attended by the United Nations Office for Disaster Risk Resilience and foreign delegates.

The event showcased a unified response involving mall management, the Clark and Angeles municipalities, the BFP, OCD Region 3, and NDRRMC. Together, they enacted coordinated procedures designed to enhance public safety, offering an up-close look at how integrated disaster response works in a real-world environment.

In preparation for the site visit, SM Supermalls partnered with ARISE Philippines, the Private Sector Alliance for Resilient Societies, to conduct an ICS workshop alongside the OCD. This training brought together heads of operations, human resources, security, and Information Technology from SM City Clark and nearby locators such as Park Inn Hotel. Facilitated by experts from the BFP and the Philippine Army, the workshop provided hands-on training in ICS protocol, further reinforcing the company’s commitment to capacity-building at the local level.

Participants of the Incident Command System workshop learn the chain of command and roles essential for managing emergencies.

The Incident Command System is showcased in an emergency simulation at SM City Clark during the Asia-Pacific Ministerial Conference on Disaster Risk Reduction.

Public and private sector teams implement the Incident Command System as the Bureau of Fire Protection showcases high-angle rescue at SM City Clark.

SM’s vision for resilience is expansive and continuous. Following the success of the Clark initiative, the company is now preparing to roll out the next phase of ICS workshops, beginning with SM Mall of Asia and expanding to regional malls across the country. This nationwide implementation reflects a long-term strategy that prioritizes safety, community cohesion, and operational readiness.

“By investing in frameworks like the ICS, SM Supermalls demonstrates that resilience is not a reactive measure but an ongoing commitment,” said SM Supermalls Vice President Engr. Liza Silerio. “In a landscape defined by environmental vulnerability, this commitment provides not only peace of mind but a tangible sense of preparedness for employees, tenants, and the public at large.”

Through proactive strategies and sustained partnerships with government and civil society, SM is building more than safe spaces. It is also cultivating a culture of resilience that empowers people and protects communities in the face of any uncertainty, reiterating its commitment to promoting a more disaster-ready Philippines.

CDA Empowers Cooperatives Through SM Supermalls’ Weekend Market

Cooperative Development Authority (CDA) and SM Supermalls have officially sealed a strategic partnership through a Memorandum of Agreement (MOA) signing held on Monday, July 1, 2025, at the SM Supermalls Headquarters in Pasay City. The agreement marks the beginning of a joint effort to empower Filipino cooperatives by giving them access to high-foot-traffic mall spaces through the SM Weekend Market — a platform dedicated to showcasing local products, homegrown talent, and Filipino entrepreneurship.

L-R: Royston A. Cabunag, Assistant Vice President and Lead for MSME and Job Fairs, Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls formalized partnership through a MOA signing with CDA Chairperson Usec. Alexander B. Raquepo and CDA Administrator Asec. Santiago S. Lim, that aims to empower Filipino cooperatives through the SM Weekend Market initiative.

The MOA was signed by Undersecretary Alexander B. Raquepo, CDA Chairperson, and Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, in the presence of key officials from both institutions. “This is a historic partnership between the private and public sectors,” said Usec. Raquepo during his remarks. “We take great pride in this collaboration with SM Supermalls, which represents a powerful step forward in uplifting our micro, small and medium cooperative entrepreneurs. This model partnership will not only provide access to markets, but help elevate the economic well-being of our communities.”

Fresh, proudly Filipino produce takes the spotlight supporting local farmers and cooperatives at the SM Weekend Market at SM City Calamba.

Shoppers enjoy direct access to farm-fresh produce at the SM Weekend Market where farmers are given dedicated selling spaces in select SM Supermalls.

Local farmers showcase and sell their fresh harvest to shoppers at the SM Weekend Market, a platform by SM Supermalls that connects producers directly to consumers in high-traffic mall locations.

Under the agreement, CDA will endorse eligible cooperatives across the country to participate in the SM Weekend Market. In turn, SM Supermalls will make space available in key mall locations for a minimal fee—intended only to help cover maintenance costs. “The SM Weekend Market was born out of a simple but powerful idea — to give farmers and local producers, especially those in cooperatives, the chance to bring their goods closer to the people, in places they wouldn’t normally have access to,” said Engr. Junias M. Eusebio, Vice President for Mall Operations at SM Supermalls. “With CDA as our partner, we are excited to open more doors and more mall spaces to co-ops across the country. This partnership will allow more communities to thrive, more stories to be told, and more Filipino-made products to be celebrated.” 

Lively displays of locally grown vegetables welcome shoppers at the SM Weekend Market at SM City Southmall.

The event marks the start of a nationwide collaboration between CDA and SM Supermalls, with more updates and market rollouts expected in the coming months.

About the SM Weekend Market 

The SM Weekend Market is a community-driven initiative by SM Supermalls that gives farmers and cooperatives direct access to high-foot traffic locations, helping them sell fresh, abundant harvests quickly and sustainably. By providing accessible weekend selling spaces in designated SM mall areas, the Weekend Market connects local producers with urban shoppers — creating a win-win for both communities and consumers. 

More than just a marketplace, the SM Weekend Market is a purposeful movement — empowering grassroots enterprises, boosting local food systems, and fostering deeper community connections through commerce, culture, and collaboration. 

Snap with Pride: These Colorful Spots at SM Malls in Bulacan are Made for Your Feed

June is more than just halfway through the year—it’s a moment to stand tall, love louder, and celebrate inclusivity in all its radiant colors. And if you’re looking for the perfect backdrop to show your pride, SM City Marilao, SM Center Pulilan, and SM City Baliwag have rolled out vibrant, photo-worthy installations that practically scream, “Strike a pose!”

At SM City Marilao, you’ll find a dazzling rainbow arch hugged by a burst of colorful balloons and glowing stars. It’s playful, bright, and totally ready to match your energy—whether you’re flaunting your fiercest look or just vibing with your besties.

Over at SM Center Pulilan, the Pride setup gets an upgrade with a mesmerizing infinity mirror floor that reflects every hue of the heart-shaped rainbow light installation. It’s a Gen Z dream—LEDs, reflections, and a whole lot of love. Trust us, your next profile pic is waiting to be taken here.

And finally, SM City Baliwag offers a cozy, colorful lounge spot with rainbow backdrops and soft bean bags you can chill on between shopping sprees. It’s giving fun, friendly, and photo op central.

These pride-themed spots aren’t just for photos—they’re safe spaces that honor and spread the message of love and equality. Make sure to stop by, snap a pic, and celebrate the freedom to be you. These Pride Month installations are only up until the end of June. Tag your crew, grab your phone, and make memories that shine as bright as you do. 

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