SM Mall of Asia Complex: A benchmark in resilience and innovation

The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.

Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”

Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being. 

“We believe that safety is the cornerstone of thriving communities,” Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board. 

Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.

SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.

Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.

One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.

The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.

Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.

To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges. 

These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.

The wave return feature redirects water back into the bay, providing protection from high waves.

The Mall of Asia (MOA) Complex higher seawall and elevation prevent damage to the structure from rising sea levels. (Inset) In addition, the drainage channels along the MOA Complex are wide and deep enough to fit two buses side by side, helping prevent flooding from storm surges.

The complex’s resilience extends beyond its foundation. The main road and all structures are elevated significantly above the National Building Code requirements, further minimizing the risk of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor seismic activity and provide valuable data for disaster preparedness. 

The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis.

SM Prime’s dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations.  The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future.

SM Prime’s longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity.

HONOR Opens New Experience Store in Fishermall Malabon, Announces Holideals

Leading global smart devices provider HONOR Philippines just opened its newest store in Fishermall Malabon. After the back-to-back launches of HONOR X7c and HONOR Magic V3 in November, HONOR Philippines just dropped its exciting deals for the entire month of December. You can get up to Php 15,000 worth of exclusive freebies for every purchase of HONOR smartphone until December 31, 2024!

“This is really the season of giving. That’s why we, at HONOR, try our best to give back to our loyal HONOR fans. Get more than what you paid for this December! For every purchase of an HONOR Smartphone, you can get a freebie,” shared Stephen Cheng, Vice President of HONOR Philippines.

If you are eyeing HONOR’s flagship smartphones HONOR Magic V3 and HONOR Magic 6 Pro, you will get FREE JBL Soundgear Frames with Camping Light and HONOR Gift Earbuds II with Camping light respectively.

The hot-selling HONOR X8b, HONOR 200 Series, and HONOR X9b will also give you FREE Camping Light for every purchase. On top of these exciting freebies, HONOR 200 will also get a price slash of Php 2,000 and will be priced at Php 22,999 during HONOR Holi-deals 2024!

What are you waiting for? Drop by any HONOR Experience and Partner Store or shop online via Shopee (https://bit.ly/HONOR_ShopeeHoliDeals), Lazada (https://bit.ly/HONOR_LazadaHoliDeals) or TikTok Shop (https://bit.ly/HONOR_TikTokHoliDeals).

For more updates, follow HONOR Philippines’ social media platforms on: Facebook (Facebook.com/HonorPhilippines),
Instagram (Instagram.com/honorph/) and TikTok (Tiktok.com/@honorphilippines).

Capture holiday moments with the SAMSUNG Galaxy A55 & A35 5G

Samsung PH is also dropping a new color this yuletide season!

Capture share-worthy moments and slay with your squad this holiday season with the stylish Samsung Galaxy A55 5G and A35 5G!

Perfect for holiday get-togethers and year-end parties, the Galaxy A55 5G and A35 5G are sleek and feature-packed phones ideal for content creation. Both come in Awesome Ice Blue, Awesome Lilac, Awesome Navy and the all-new online exclusive color, Awesome Lemon!

Create awesome holiday memories with the Galaxy A55 5G and A35 5G’s 50 MP main camera. The A55 5G also boasts a sleek metal frame, while the A35 5G features a chic plastic frame, both equipped with Corning Gorilla Glass Victus+ for added durability.

Alongside awesome design and cameras are Galaxy AI and camera features, plus editing tools out perfect for capturing and sharing unforgettable holiday moments – check these out below and start exploring!

Unwrapping the Perfect Gift Made Easy

The Circle to Search with Google feature makes finding the perfect Christmas gift a breeze on your Galaxy A55 and A35 5G devices. This game-changing tool lets you search for anything with just a simple gesture—circle, highlight, or tap any text, image, or video on your screen. Plus, with extras like full-page translation and QR/barcode scanning, your Galaxy device makes your holiday shopping stress-free.

Capture Holiday Moments with Stunning Shots, Durability, & Ease

Capture every holiday moment like a pro with Single Take—just press record for 3-10 seconds and get up to 14 different shots. This feature is perfect for when you’re snapping pics at family hangouts or out on an adventure.

Need to record moments from multiple angles? The dual recording feature got you covered so you can capture your reactions alongside the action, whether it be a concert performance or a movie night. Optical Image Stabilization (OIS) and Video Digital Image Stabilization (VDIS) make sure your shots stay smooth and steady while 12-bit Super HDR helps make your photos pop with vibrant colors and sharp details, even in tricky lighting.

Plus, these phones are built to handle whatever comes their way with an IP67 rating that makes them splash-proof and dust-proof. They can even survive getting dunked in up to 1 meter of water for 30 minutes—so no need to worry about spills or splashes.

Get your content holiday-ready in a snap – easy edits, no stress

The Galaxy A55 5G and A35 5G both offer an awesome suite of content creator tools, enhanced with the One UI 6.1 features. Editing is hassle-free, even during the chaos of Christmas prep, with tools like Remaster to enhance photos and GIFs, the Eraser Tool to remove unwanted objects, and the Studio Video Editor to create polished videos in no time.

#CreateAwesome this Holiday season!

Celebrate the holiday season with awesome snaps and videos with the Samsung Galaxy A55 5G and A35 5G and – get a Galaxy Buds FE and travel adapter worth P6,680 with every purchase of the Galaxy A55 5G and A35 5G from now until December 25, 2024.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

SM Center Sangandaan Brings Holiday Magic with “Christmas Wishes”

SM CENTER SANGANDAAN’S CHRISTMAS CENTERPIECE

The holiday season officially arrived at SM Center Sangandaan with the recent lighting of its “Christmas Wishes” centerpiece. Bringing to life the magic of the season, this stunning display marks the start of SM Center Sangandaan‘s festive celebrations, set to fill the mall with cheer throughout the season.

At the heart of this year’s celebrations stands an enchanting 15-foot Santa Claus, comfortably seated in a grand red chair, surrounded by a towering 25-foot Christmas tree adorned with sparkling golden stars. This dazzling holiday installation invites visitors to experience the joy and generosity of the season, offering a picturesque setting for cherished family photos, early holiday shopping, and memorable gatherings.

Alongside the eye-catching display, SM Center Sangandaan will host a variety of holiday activities throughout the season, giving visitors endless ways to celebrate. From festive entertainment to the spirit of gift-giving, SM Center Sangandaan’s holiday lineup promises to make the mall a go-to destination for early holiday shopping, family gatherings, and holiday merriment.

Celebrate a Monsterrific Halloween at SM Bulacan Malls

This Halloween, something fun yet spooky is about to come as SM malls in Marilao, Baliwag, and Pulilan bring thrilling surprises the whole family will enjoy.

Get ready for a fang-tastic delight as SM Bulacan malls invite kids below 12 years old to the Super Kids Monsterrific Halloween Costume Contest and Trick or Treat happening on October 31 at SM City Marilao, SM City Baliwag, and SM Center Pulilan.

Dress up like your favorite monster, may it be an animal, alien, or friendly creature, and stand a chance to win amazing prizes. Don’t miss the chance to showcase kids’ creativity and register via SM Malls Online App until October 31.

If you are into full-blown scare, SM Cinema Marilao, SM Cinema Baliwag, and SM Cinema Pulilan are the ultimate destinations for you this Halloween. Now in its fifth year, SM Cinema presents Sine Sindak: Ang Ika-5 Yugto. Watch ultimate horror flicks at P150 for a single pass or go all-in with the Unlimited One-Day Pass for P300 until November 5.

While it’s Halloween, worry not, as SM malls in Marilao, Baliwag, and Pulilan are here to serve from October 28 to November 1 from 10am to 9pm. For more updates, visit the official Facebook pages of SM Bulacan malls.

NEW Pad Alert: You can NOW buy HONOR Pad X8a exclusively on Shopee for only Php 6,999!

The most awaited budget-friendly HONOR Pad X8a is now available exclusively on Shopee with an exclusive early bird promo price!

The leading global smart devices provider, HONOR, has finally announced the exclusive availability of HONOR Pad X8a in Shopee starting on October 2 with an early bird promo price of Php 6,999 until October 9! Shop now at: https://bit.ly/Shop_PadX8a_PR.

“Check out now and get first dibs on the HONOR Pad X8a! Don’t wait up and get your own long-lasting tablet made for entertainment and productivity – perfect for students, and young mothers out there,” said Stephen Cheng, Vice President of HONOR Philippines

The HONOR Pad X8a is built to last for up to 14 hours of video playback and can even last up to 56 days on standby.  with eye comfort display and a 90Hz refresh rate for less lags in using productivity apps, gaming, and editing. 


It also has 4 Large Amplitude Quad Speakers with up to 300% audio volume that will enhance the viewing experience of its users. Moreover, the HONOR Pad X8a is powered by Snapdragon Octa-core chipset and MagicOS 8.0. HONOR Pad X8a also has a full metal unibody design crafted with flagship-grade materials, demonstrating simple but grand design philosophies.

Get your dream tablet now and enjoy HONOR Pad X8a for only Php 6,999! It is also available on SPaylater with a 0% interest installment for 3 months. Shop here: https://bit.ly/Shop_PadX8a_PR.

For more updates on the availability of HONOR Pad X8a, follow through HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR 

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

SM City Baguio’s rainwater treatment facility: A model for water sustainability

The rainwater treatment facility (RTF) of SM City Baguio utilizes a rigorous six-step treatment process with real-time monitoring, ensuring processed water always adheres to potability requirements.

SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 cubic meters of rainwater – equivalent to 7 Olympic-size swimming pools, or enough to fill over 6,800 standard water tankers – into potable water for the SM mall’s operations and for their lessees’ use.

This initiative supplements the mall’s water supply from the Baguio Water District and significantly contributes to the city’s water security and the safety of its residents. Located at the mall’s basement level, the RTF provides 30% of the mall’s total monthly average requirement for clean water that is safe for consumption and food preparation.

“There is a critical need for reliable and safe water sources,” said Baguio City Mayor Benjamin Magalong. “And SM City Baguio’s rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources.”

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water potability standards.

“This facility is a testament to SM Prime Holdings‘ commitment to sustainable operations and to the well-being of the communities we serve,” said Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head. “By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city’s water supply but also contributing to a healthier and more resilient Baguio City.”

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city’s water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

SM City Baguio’s rainwater treatment facility stands as a shining example of how businesses can play a vital role in addressing critical community needs through innovative and sustainable solutions.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future.

Create waves of positive change with SM at the 2024 International Coastal Clean-Up

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you’re interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year’s ICC!

For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024

For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC

For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

Building sustainable communities: The future of cities

The 7th Annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024) Conference on Advancing Sustainable Cities and Communities through Science, Technology, and Innovations is hosted and organized this year by the University of the Philippines Los Baños (UPLB). 

(L-R): Dr. Jennifer Marie S. Amparo, Dean, CHE, Dr. Jose V. Camacho, Jr. Chancellor, UPLB, Dr. Thomas Schneider, Chief Executive, APRU, Makati Mayor Hon. Abigail Binay, Ms. Jessica Bianca Sy, SMPHI and SMDC Lead Executive for Design, Innovation and Strategy, Dr. Edgar M. Reyes, Jr., Conference Director, ICHSPD, Assoc. Professor, UPLB, and Dr. Yekang Ko, Director, APRU-SCL, Assoc. Professor, University of Oregon.  

What makes a city thrive is a combination of how developers create opportunities for movement, synergy, and prosperity. It’s a combination of celebrating life to its fullest capacity with the community at its very heart. 

“At SM Prime (SMPHI), we dream big for our shared future. True prosperity transcends financial success. Our commitment to developing sustainable integrated properties is matched by our efforts to foster vibrant, inclusive communities wherever we build legacy properties that weather the challenges of time and that last for generations,” said Ms. Jessica Bianca Sy, Lead Executive for Design, Innovation and Strategy for SMPHI and SM Development Corporation (SMDC). 

Sy joins a list of esteemed local and international professors, climate specialists, and government officials at the 7th Annual Conference of the Association of Pacific Rim Universities – Sustainable Cities and Landscapes Conference and Student Symposium 2024 (APRU-SCL 2024). 

The theme for this year’s three-day conference is Advancing Sustainable Cities and Communities through Science, Technology, and Innovation. 

As one of Asia’s leading integrated property developers, SM Prime’s strong track record in sustainability and disaster resilience is central to the company’s projects. In a climate-vulnerable country like the Philippines, disaster preparedness and infrastructure resilience are priorities, with a goal to scale efforts to a city level. 

The rapid city growth increases energy demand, necessitating innovative and efficient renewable energy solutions. SM Prime has partnered with franchise holders to systematically manage energy use and move towards net-zero emissions.

For future large-scale master planned developments, Sy shares that SM Prime is taking a systems approach to utility infrastructure down to embedding them in the urban design guidelines at the precinct or plot level developments.

“We are developing this living framework together with our knowledge partners. Currently the ambition is to combine our efforts and actionable items under six themes of – transport, energy, water, biodiversity, built form and materials,” she said. 

Sy carries this clear vision to heart as an invaluable part of the path forward. “We believe this will be the future of cities in the Philippines and we are committed to delivering it to our future generations,” she said.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

The 7th APRU-SCL 2024 is hosted and organized this year by the University of the Philippines Los Baňos, at the SMX Aura Convention Center, from August 6-8, 2024. For more information, email: hspdconf@up.edu.ph or visit the website: dcerp.che.uplb.edu.ph/ichspd.

Singkaban Festival Sale Brings Loads of Deals at SM City Marilao

SM City Marilao’s Singkaban Festival Sale happening on September 6, 7, and 8.

Bulakenyos definitely have all the reasons to celebrate as SM City Marilao throws the biggest Singkaban Festival Sale, happening on September 6, 7, and 8

Shop loud and proud, as the Singkaban Festival Sale provides discounts of up to 70%. Enjoy price slashes on countless items mall-wide while checking out the latest finds from major retailers such as the SM Store, SM Hypermarket, Ace Hardware, Watsons, SM Appliance Center, Our Home, and Miniso.

While shopping, also check out awesome dining deals at affordable prices from selected food tenants at the mall.

Cheers to a meaningful celebration and snip hunt only at SM City Marilao’s Singkaban Festival Sale on September 6, 7, and 8. For mall events and updates, follow SM City Marilao on Facebook and Instagram.

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